Bollywood actor Arjun Kapoor has unexpectedly become the face of one of the internet’s most-shared memes — not due to a recent film release, but because of an eight-year-old video clip resurfacing online. The now-viral clip shows Kapoor staring intensely at a journalist, paired humorously with the popular Haryanvi track “10 Don”, sparking a wave of comedic edits and comments across social media.
How the Meme Arjun Kapoor Meme Originated?
The clip dates back to May 2017, during the promotional tour for Half Girlfriend, starring Arjun Kapoor and Shraddha Kapoor. Following the film’s release on May 19, 2017, the actors visited a Reliance Digital store in Mumbai for a media interaction.
During the session, a reporter asked Kapoor about his experience working in Bihar, where part of the film was shot. Kapoor gave a lengthy, cordial response, praising the warmth of local residents. However, as soon as he finished, another journalist in the crowd casually remarked, “Kya baat hai?” (“What’s the matter?”). Kapoor, instead of moving on to the next question, fixed his gaze on the journalist and asked, “Tune kaha na kya baat hai?” (“You said, what’s the matter?”), holding the stare in a way that would later become meme-worthy.
Years later, a social media user clipped this moment, overlaid it with the energetic 10 Don soundtrack, and uploaded it online. The combination quickly struck a chord with meme creators, making it an instant internet sensation.
Social Media Frenzy and Reactions
From Instagram to X (formerly Twitter), the Arjun Kapoor meme is being repurposed for a wide range of humorous contexts.
- Popular Instagram page Desi Homie shared the meme with creative captions.
- One user joked, “He had one fan… and even he got scared.”
- Another wrote on X, “Arjun bhai went viral with a meme and then bought an EV scooter — down-to-earth guy.”
Some even floated a tongue-in-cheek theory suggesting the meme’s sudden surge was a strategic distraction by Shah Rukh Khan’s PR team to divert attention from a recently viral Shah Rukh meme.
What’s Next for Arjun Kapoor
Professionally, Kapoor was last seen in Mere Husband Ki Biwi. He is set to appear in No Entry 2 alongside Varun Dhawan and Diljit Dosanjh, with filming scheduled to begin later this year.
With the meme still dominating timelines, Arjun Kapoor has inadvertently joined the growing list of Bollywood stars whose old moments have been reimagined by the internet into pop culture phenomena.
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